Who do you think are the target audience for this product?
I think the target audience for this product would be people that are interested in sports, specifically, people that are footballers. This is because the target audience would be able to relate with Bale as they would believe that they could be as good as him if they drink Lucozade sport.
Who is the person in the advertisement and what connotations would the target audience take from him being associated with the product?
The person in the advertisement is Gareth Bale. The connotations that the target audience would take from this advertisement is that the product is a drink that is really beneficial to people that play sports as it instantly replenishes your energy and causes you to look as good as you did before you started playing football.
How are other elements of media language being used? (colour, slogan, image, copy, shot type, mise- en- scene, etc)
In this advertisement there appears to be no slogan. The copy for this advertisement states 'In a different league', this could suggests to the target audience that the drink out of all of it's competitors. This could also suggest that the Bale is also out of the league in the sense of he is the best player of all time. The shot type is a medium close up, this is effective because emphasises that he still looks good after playing football, we imply this because he looks sweaty. We also think this because he is wearing a sports top. The colour scheme for this advertisement is blue and yellow, these are used because it will increase the chance of the audience to remember the product.
What different 'things' are being represented in the advertisement?
The things being represented in this advertisement are Gareth Bale, as being the best footballer in the world and the actual drink is also being represented.
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