Assessment work: Bond Poster Analysis

This poster was designed to promote a film in the film industry. In the James Bond 2010 movie 'spectre' poster, you can see the movie was created by Columbia pictures, the advertisement would have been done by a advertisement agency which would have been briefed by Eon productions. Eon productions are an English based company founded in 1961 by Albert R. Broccoli and Harry Saltzman. Eon productions are responsible for the making of 24 James Bond movies. However, Columbia pictures is partly owned by Sony, as is Eon productions.

The denotations for this movie poster would be a man in a black suit holding a gun.  The reason they have a man in black is so he contrasts with the white background to make him stand out, this is known as anchorage. The colour black suit could be associated with power, elegance, formality, death, evil and being mysterious. There is also a woman in a blue/ silver tight dress. when making thoughts like that, these are known as connotations. The dress is in a silvery blue colour because it is associated as being sleek, glamourous, graceful, sophisticated, elegant, trust, loyalty, wisdom, confidence, intelligence, faith and truth. This could be significant to the movie as the women  may not be that type of person in the film. The two people are standing in front of the writings of 007. This could be to represent the significance of in the 7 of the 007, due to the 7 being put in to the gun end. This could represent how the gun is significant to the film being about a spy. this is because spy's are associated with being violent and carry weapons around with them. 

In the poster inside the gun there is person wearing a top hat and a skull mask. This could be to signify that the people he is fighting are dangerous and clever, the reason these could be shown are because top hats are usually worn by important/ wealthy people which some people think those people are more important. The reason the skull could be white is because the colour white is associated with light, goodness, innocence, purity. It is considered to be the colour of perfection. However this could means that the spy could be doing his job for the safety and protection of other people that are innocent. Underneath this is the name of which Bond movie it is. The sign 'spectre' is written slightly spaced out and all in caps. this could be to stand out and causes the audience to look at that specific thing first. However, this could be to make sure that people remember what the film is so they can tell their friends and family about it.

The product has been designed to look appealing and interesting to the audience. The target audience would be people that were interested in spy films and people that are interested in action movies. You can tell that this film involves action and spy's, is by the gun in the 007 and the 007 itself as this is a famous number that is associated with a certain spy. The film industry could have made this look interesting by making the layout of the poster different compared to any other poster, this is because they have faded the background to make it look like the numbers are at the back of the background and they have put the people just in front of the numbers. They could have also done this through having a white background, the reason having a white background can improve the way people look at it is because it makes the everything stand out and contrasts with all the colours used. 

The representations of this poster would be the man and woman in this poster. This would be because they are shown as a stereotype of a spy. These people are serious looking and smart. These qualities are shown by how they are looking and dressed. They both look smart because they are dressed formally, like they are going to a occasion that requires them to get all dressed up. 

This is the James Bond poster I was referring to