One similarity between the Lucozade and Capri- sun advertisements are they both have a copy. In the Lucozade advertisement the copy states "in a different league" this suggest to the audience that Lucozade sport is the best drink in the world and it can beat any other drinks in the drinks market. In the Capri sun advert the copy states "so healthy it's approved by schools" this suggests that the drink is going to be good for the person drinking it. Both of these copies are being used to try and persuade the audience to buy the product. Another similarity between both advertisements are the colour schemes used. Although the colour for each advertisement is different, the reason they have used certain colours is the same. This is because they are trying to get the target audience to remember the product. Lucozade have done this by using blue and orange as the colour scheme for their advertisement because the product colours used were blue and orange. Similarly Capri- sun have primarily used blue and orange as well for their colour scheme because the packaging they have used for the product was also blue and orange. This is to help the audience remember what the product looks like if they went to buy it. One more similarity between both advertisements are neither of them appear to have a slogan in them, this may be because the advertisers didn't want to make the advertisements look messy by trying to put things on it that wouldn't fit.
One difference between the Lucozade and Capri- sun adverts are that they have different primary target audiences. Lucozade's primary target audience is men that are interested in sports. This can be shown through the image of Gareth Bale, he shows the audience that this drink is primarily for sporty men because they most sporty people wish to be like Gareth Bale. Whereas Capri-sun's primary target audience is young children, both male and female. This can be shown through the two children in the advertisement. This can show that kids would enjoy the drinks if the parents brought them for the kids. Another difference between the two advertisements are they both have used the rule of thirds in different ways. In the Lucozade advert the copy is in the left three boxes and the image of Gareth Bale is in the three boxes on the right, having nothing in the middle box as that is the last place an audience would look. Whereas, the Capri- sun advertisement uses all the boxes. The product is in the half in the middle box an half out of it, with the copy in the bottom 3 boxes. This could have had a negative effect on what the target audience thinks as it would be the last thing they saw. One more difference between the two advertisements is they have different visual narratives. The visual narrative for the Lucozade advert is if the consumer has the drink it would make them look as good as when they started the activity. The visual narrative for the Capri- sun advertisement is the secondary primary audience, which is parents of the kids, would be wondering what benefits the product would have on their children.
Word Count: 540 words
