Shelter Advertisement

Visual Narrative:

Some questions that could be raised by the audience seeing this campaign are

• How can I help these people?
• What is actually happening to them?
• Why are there lives like this?

Copy:

All the copies are in the colour red. This could suggest to the audience that bad things are happening to them. The reason for this is because Red connotes to thoughts such as anger and danger. The audience could infer from this that because the copy is placed over their faces it means that their lives are being taken over by the problems they are facing.

In the first copy it states the word 'we' this could suggest to the audience that the women has children, therefore creating empathy causing the audience to donate to the charity. In the second and third copy they both state the word 'can't' this would suggest to the audience that they have no physical was of getting out the situation they are in, once again creating empathy causing them to donate. 

Colour:

All the colours used in the advertisement give the idea of their lives being negative and depressing. This is because black shows darkness that could imply that they are trapped in the situation and have no way out of it, and the Red suggests they are in a bad situation because red signifies danger and anger. 

Slogan: 

There is no slogan on this advertisement, this could be to suggest the seriousness of the situation people are in because most slogans are fun and edgy. 

Rule of thirds: 

When using the rule of thirds you can see that their eyes are in both the centre sections and the top sections. This could be to attract you attention specifically to the eyes as they are the part that tells what happened to them and how they are feeling. 

Other information:

The target audience for this advertisement would be male and female of all ages. This is because they want to try and get the seriousness of the situation into every generation so they spread more awareness for their cause. 

5 charity advertisements: