The visual narrative for this advertisement is it makes the audience subconsciously ask "Why is the Z missing from the copy in the advertisement?" The name Jay- anchors what the copy is saying, in the copy it states "cheap earbuds don't deliver. Hear what you've been missing" this is anchors the copy because some of the name is missing from the red which suggests that the earbuds you are using at the minute are rubbish and if you buy and use beats your songs will be heard a lot clearer.
Copy:
This advertisement does contain some textual information about the products and everything they are doing with the product. The main part of the copy for this advertisement is the text "cheap earbuds don't deliver. Hear what you've been missing" This suggests that the standard earphones that people use, are not good enough as they miss certain sounds in the song.
Slogan:
This advertisement does not appear to have a slogan on it, which is unusal as most well known branded products will have their slogan on the advertisement.
Rule of Thirds:
This is when the photo is for the advertisementire is split into 9 grids, the photo is never in the centre of the grid and the photo would be rubbish. The writing for this advertisement is in certain place so no space is wasted on the advertisement. The brand logo is in the bottom right corner which shows what product is being sold and the copy is in various parts of the grid.
Colour:
The colour scheme for this advertisement is red, white and black. The reason Beats would have chosen this colour scheme, would have been because all the colours contrast with each other making them all stand out. The main colour for this advertisement is red, the reason this has been used is because it would excite the audience and it makes sure that the advertisement stands out to the audience. The use of the colour red also utilizes the space so none is wasted.
Association:
For this advertisement, there is reference to Jay-Z, he is an American rapper that is known world wide. This can be associated with beats because beats is a headphone company which can be used to listen to music to. This could be used to appeal to people who like listening to Jay-Z's music as they could think that they are missing out on some of his words in the song.
Copy:
This advertisement does contain some textual information about the products and everything they are doing with the product. The main part of the copy for this advertisement is the text "cheap earbuds don't deliver. Hear what you've been missing" This suggests that the standard earphones that people use, are not good enough as they miss certain sounds in the song.
Slogan:
This advertisement does not appear to have a slogan on it, which is unusal as most well known branded products will have their slogan on the advertisement.
Rule of Thirds:
This is when the photo is for the advertisementire is split into 9 grids, the photo is never in the centre of the grid and the photo would be rubbish. The writing for this advertisement is in certain place so no space is wasted on the advertisement. The brand logo is in the bottom right corner which shows what product is being sold and the copy is in various parts of the grid.
Colour:
The colour scheme for this advertisement is red, white and black. The reason Beats would have chosen this colour scheme, would have been because all the colours contrast with each other making them all stand out. The main colour for this advertisement is red, the reason this has been used is because it would excite the audience and it makes sure that the advertisement stands out to the audience. The use of the colour red also utilizes the space so none is wasted.
Association:
For this advertisement, there is reference to Jay-Z, he is an American rapper that is known world wide. This can be associated with beats because beats is a headphone company which can be used to listen to music to. This could be used to appeal to people who like listening to Jay-Z's music as they could think that they are missing out on some of his words in the song.
You show good understanding of structural features and I am particularly pleased with your comments relating to visual narrative. Anchorage is not a straightforward concept to understand but you have shown a good level of knowledge and understanding in relation to tis.
ReplyDeleteWith regard to persuasive techniques you have commented on association but no others.
Can I ask that you edit this post and add more analysis relating to the use of persuasive techniques please.